Customer Engagement
Survey Incentives: What to Offer, and What It Does to Your Data
An incentive raises your response rate and changes who responds. Both are true, and the second one is the part worth designing around.
loyalty
Modern loyalty for ecommerce and hospitality brands - built on digital Wallet passes instead of apps, points programmes, or paper loyalty cards. Guides on rewarding customers in a way that brings them back, captures content, and builds a direct channel without friction for customers or staff.
Customer Engagement
Photo Scavenger Hunt: 50 Ideas, Rules and a Collection Checklist
Fifty prompts, the rules that keep it moving, and the part most guides skip: how to get the photos back once everyone has gone home.
Customer Engagement
Photo Challenge or Scavenger Hunt: Which Should You Run?
The two formats get used interchangeably and they are not the same thing. One needs a place and a date. The other needs neither, and most businesses asking for a hunt actually want it.
Customer Engagement
Team Building Scavenger Hunt: Photo Challenges That Work for Real Teams
Thirty prompts, the rules that stop it dragging, versions for remote and hybrid teams, and the part that decides whether anyone remembers it next quarter.
cgc
Photo Challenge Ideas for Brands: 40 Prompts by Business Type
Most photo challenge prompts are written for the brand, not the customer. Forty that work, grouped by business type, with four venue campaigns set out in full.
apple-wallet
Superfan Wallet Passes: How to Build a Direct Channel to Your Best Customers
Your best customers are identifiable in the data but unreachable in practice. A superfan wallet pass gives them a card in their pocket and gives you a direct channel nobody else controls.
apple-wallet
Wallet Pass Push Notifications: The Marketing Channel Brands Are Ignoring
Wallet pass notifications reach customers on the lock screen without an app install or email deliverability problem. Here is how the channel works, what it is good for, and how to build a programme without losing your audience.
restaurants
Restaurant Loyalty Platforms with Apple and Google Wallet Integration: Compared
Loyalty apps see 10 to 20% adoption, paper punch cards go unredeemed, and wallet passes skip the download entirely. Here is how to compare restaurant loyalty platforms with wallet integration.
apple-wallet
Wallet Pass SaaS: How Brands Issue Apple Wallet and Google Wallet Passes Without Building an App
You don't need a development team to issue Apple Wallet and Google Wallet passes. Here's what wallet pass SaaS platforms actually do, and how to choose the right one.
loyalty
How to Increase Repeat Purchases on Shopify
The economics of most Shopify stores depend on what happens after the first order. Here is what the post-purchase window offers, which channels drive repeat purchases, and how loyalty and content collection work as retention mechanics.
apple-wallet
How to Add Apple Wallet Loyalty to Your Shopify Store
Apple Wallet loyalty cards install in one tap, require no app download, and reach almost every cardholder with push notifications. Here is how to connect them to your Shopify store.
Customer Reviews
How to Reward Customers for Reviews and UGC
A genuine reward changes review and UGC response rates from 1-3% to 15-30%. Here is what you are allowed to offer, how much to pay, and why delivery format matters more than most brands realise.