Customer Engagement
Lead Capture Forms: Why Yours Converts Badly, and What to Change
Most advice on lead capture forms is about shortening them. Length matters less than the trade, and the trade is what almost nobody designs.
apple-wallet
How to use Apple Wallet passes to reward customers and guests, collect content, and re-engage via push notifications - without requiring an app download. Guides for Shopify brands, restaurants, hotels, and hospitality businesses on iPhone and cross-platform deployments.
Customer Engagement
Survey Incentives: What to Offer, and What It Does to Your Data
An incentive raises your response rate and changes who responds. Both are true, and the second one is the part worth designing around.
Customer Engagement
Jotform Alternative: When You Need Less Form and More Ending
Jotform is a deep, capable form builder. Most alternatives compete on price and field types. Here is the one that competes on what happens next.
Customer Engagement
Google Review QR Codes for Shops: The Rule Most Businesses Break
Every free review QR code leaves you a review and no way to contact the person who wrote it. There is a lower-risk way to get both.
Customer Engagement
Photo Scavenger Hunt: 50 Ideas, Rules and a Collection Checklist
Fifty prompts, the rules that keep it moving, and the part most guides skip: how to get the photos back once everyone has gone home.
Customer Engagement
QR Code Scavenger Hunt: Run a Photo Hunt With One Code
Hiding twenty codes around a building is a day of work and a single point of failure. One code and twenty prompts does the same job, and the submissions come back attributed.
Customer Engagement
Photo Challenge or Scavenger Hunt: Which Should You Run?
The two formats get used interchangeably and they are not the same thing. One needs a place and a date. The other needs neither, and most businesses asking for a hunt actually want it.
cgc
Photo Challenge Ideas for Brands: 40 Prompts by Business Type
Most photo challenge prompts are written for the brand, not the customer. Forty that work, grouped by business type, with four venue campaigns set out in full.
lightspeed
Lightspeed UGC: How to Collect Customer Content and Insights In Store
A shop has the customer standing in front of it holding the product, at the moment they are most pleased. Almost nobody captures it. Here is how Lightspeed Retail stores collect content and insight at the till.
apple-wallet
Superfan Wallet Passes: How to Build a Direct Channel to Your Best Customers
Your best customers are identifiable in the data but unreachable in practice. A superfan wallet pass gives them a card in their pocket and gives you a direct channel nobody else controls.
apple-wallet
Wallet Pass Push Notifications: The Marketing Channel Brands Are Ignoring
Wallet pass notifications reach customers on the lock screen without an app install or email deliverability problem. Here is how the channel works, what it is good for, and how to build a programme without losing your audience.
restaurants
Restaurant Loyalty Platforms with Apple and Google Wallet Integration: Compared
Loyalty apps see 10 to 20% adoption, paper punch cards go unredeemed, and wallet passes skip the download entirely. Here is how to compare restaurant loyalty platforms with wallet integration.