How to use Apple Wallet passes to reward customers and guests, collect content, and re-engage via push notifications - without requiring an app download. Guides for Shopify brands, restaurants, hotels, and hospitality businesses on iPhone and cross-platform deployments.
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A discount code in a DM creates no lasting connection between a brand and the creator promoting it. A wallet pass does. Here is how brands use wallet passes to run ambassador programmes, deliver creator rewards, and keep their influencer network engaged without the operational overhead.
apple-wallet
A wallet pass is a digital card that lives in Apple or Google Wallet - no app download required. Here is what businesses use them for, how they work, and why the push notification open rate changes the economics of every re-engagement campaign you run.
apple-wallet
Apple Passbook was renamed Apple Wallet in 2015. If you're searching for a comparison between the two platforms, here's how Apple Wallet and Google Wallet stack up for businesses issuing digital loyalty cards, reward passes, and customer content rewards.
ecommerce
Most forms collect data and then stop. Here's a better version: one where filling in a form results in a digital pass landing on the person's phone - a loyalty card, a reward pass, a membership, a contact card - that persists and resurfaces rather than getting buried in an email inbox.
cgc
Email and DMs don't scale for ambassador programmes. Here's how wallet passes keep ambassadors engaged, informed, and contributing content.
shopify
Apple Passbook is now Apple Wallet. Here's how Apple and Google Wallet compare for businesses - and why you need to support both.
apple-wallet
A complete guide to wallet pass marketing for retail - how Apple Wallet and Google Wallet passes drive loyalty, push notifications and engagement, with key use cases.
shopify
JeriCommerce for loyalty, 82DASH for content, PassKit for developers. Here's an honest comparison of wallet pass platforms so you pick the right one.