shopify
Yotpo Alternatives for Shopify in 2026: Which Part Are You Actually Leaving?
Yotpo is four products sold as one. Most alternatives replace the review part. Which of the four you are actually leaving for decides what you should buy instead.
ecommerce
Strategy and tactics for ecommerce brands on customer-generated content, post-purchase engagement, loyalty without apps, and building content libraries that convert. Covers Shopify and other platforms - from content rights and collection mechanics to how real customer photos outperform brand creative in paid ads.
apple-wallet
Wallet Pass SaaS: How Brands Issue Apple Wallet and Google Wallet Passes Without Building an App
You don't need a development team to issue Apple Wallet and Google Wallet passes. Here's what wallet pass SaaS platforms actually do, and how to choose the right one.
shopify
Fairing Alternative for Shopify: When You Need More Than Post-Purchase Surveys
Fairing answers where a customer came from. It will never produce a photograph. If you have the attribution answer and still have nothing to market with, that is a different problem and a different tool.
events
Event Content Capture: How to Build a Content Library from Every Event You Run
Events produce great content moments. Here's how to build a capture system that turns every event into a library of rights-cleared customer content, before, during, and after.
loyalty
How to Increase Repeat Purchases on Shopify
The economics of most Shopify stores depend on what happens after the first order. Here is what the post-purchase window offers, which channels drive repeat purchases, and how loyalty and content collection work as retention mechanics.
apple-wallet
How to Add Apple Wallet Loyalty to Your Shopify Store
Apple Wallet loyalty cards install in one tap, require no app download, and reach almost every cardholder with push notifications. Here is how to connect them to your Shopify store.
apple-wallet
Wallet Passes for Influencers and Brand Ambassadors
A discount code in a DM creates no lasting connection between a brand and the creator promoting it. A wallet pass does. Here is how brands use wallet passes to run ambassador programmes, deliver creator rewards, and keep their influencer network engaged without the operational overhead.
cgc
Human Generated Data: Why Authentic Customer Content Is Now Your Most Valuable Marketing Asset
As AI-generated content floods every channel, human generated data - the authentic record of real customers having real experiences - is becoming scarcer and more valuable. Here is what it is, why it matters, and how brands collect it systematically.
cgc
How to Collect Product Reviews
Most brands capture a fraction of the reviews available to them - not because customers won't write them, but because the ask is wrong. Here is what the right timing, prompt, and incentive look like.
cgc
How to Request Content from Your Customers
The bottleneck in most customer content programmes is not the product or the audience - it is the request. Here is what a content brief that actually generates submissions looks like, and why "share your experience" produces almost nothing.
apple-wallet
Wallet Passes for Business: What They Are and How to Use Them
A wallet pass is a digital card that lives in Apple or Google Wallet - no app download required. Here is what businesses use them for, how they work, and why the push notification open rate changes the economics of every re-engagement campaign you run.
cgc
Can You Ask Your Customers for UGC?
Yes, you can ask your customers for content. And the brands not doing it are leaving their best creative on the table. Here is why the passive UGC assumption is wrong, what you are actually allowed to do, and how to build a collection flow that generates content consistently.