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Fairing Alternative for Shopify: When You Need More Than Post-Purchase Surveys

Fairing is great for post-purchase surveys. If you also need customer photos, rights-cleared content, and a reward layer, here's what to use instead, or alongside it.

Looking for a Fairing alternative? Fairing excels at post-purchase surveys, while 82dash adds customer photo collection, rights-cleared user-generated content (UGC), and customer rewards—either alongside Fairing or as an all-in-one solution.

Fairing is a post-purchase survey tool for Shopify brands. It does one thing well: it places a short survey immediately after checkout, capturing attribution data, customer sentiment, and basic feedback before the purchase moment fades.

If you are considering Fairing, or already using it and wondering what else is available, this guide explains what Fairing is optimised for, where its scope ends, and what merchants typically look for when they need something beyond a survey.

From r/shopify:
"There's simply no better way to know what a visitor wants, likes, or dislikes than to ask them. Getting that feedback is one of the best ways to improve conversions, and sales in general. That's what post-purchase surveys do."

Fairing is built around that insight. It places a short survey immediately after checkout, at the moment when a customer is most engaged and most likely to respond. The question is what happens when you need more than survey data.

What Fairing Does Well

Fairing's core use case is post-purchase attribution. The survey appears on the order confirmation page, immediately after checkout, and captures a few targeted questions while the customer's experience is fresh.

The standard use is "how did you hear about us?", attribution data that is increasingly hard to get from analytics platforms after iOS privacy changes. Fairing's zero-party data approach (asking customers directly rather than inferring from tracking) has made it genuinely popular with DTC brands trying to understand their acquisition channels.

Beyond attribution, Fairing supports NPS surveys, product experience questions, and custom question logic. The data is exportable and integrates with several analytics tools, including Triple Whale and similar attribution platforms.

For the attribution use case, Fairing is among the best tools in its category. If post-purchase survey data is the primary thing you need, the product does exactly what it says.

Where Fairing's Scope Ends

Fairing is intentionally focused. The areas it does not cover are also the areas most commonly requested by merchants who have been using it for a while:

Visual content collection. Fairing surveys can ask customers to rate their experience or answer questions. They cannot prompt customers to submit photos or videos, and they do not provide a submission flow for that type of content. If you want customer photos for product pages or ad creative, you need a separate tool.

Rights clearance for paid advertising. Because Fairing does not collect photos or videos, it does not have a rights clearance mechanism. If you want to use customer content in paid ads, the clearance question needs to be handled elsewhere.

Customer rewards. Fairing does not include a reward layer. You can ask customers to complete a survey, but you cannot automatically offer a reward for doing so. Adding a manual incentive (adding a discount code to the confirmation page separately) is a workaround some merchants use, but it is not integrated.

Ongoing engagement. Fairing captures data at a single point, the post-purchase moment, and does not provide a channel for ongoing customer communication. There is no wallet pass, push notification, or loyalty component.

What Merchants Typically Look for Instead

Merchants looking for a Fairing alternative are usually in one of two situations. Either they want to continue using Fairing for surveys and add a content collection tool alongside it, or they want a single platform that handles surveys, content collection, and rewards in one flow.

Using Fairing plus a content collection tool

This is the most common approach for merchants who are happy with their attribution data from Fairing and want to extend into content. A dedicated content collection platform sits alongside Fairing: Fairing handles the post-purchase survey, the content tool handles the content request (which typically fires a few days later, after the product has arrived).

The two tools serve different moments in the post-purchase journey and do not overlap.

Replacing Fairing with a platform that handles both

Some merchants want to consolidate: a single tool that can ask survey questions, request photos and videos, offer a reward for submission, and store collected content in a rights-cleared library. The trade-off is that survey functionality in an all-in-one platform is usually less sophisticated than Fairing's dedicated product.

Post-purchase surveys for *Shopify*. Solve marketing attribution, CRO, personalization, and more.

How 82DASH Compares

82DASH is a customer content platform for Shopify brands. Its primary function is campaign-based content collection: you create a campaign, define what you want customers to submit (photos, videos, answers to specific questions), attach a reward, and distribute the campaign link via QR code, email, or post-purchase flow.

The overlap with Fairing is the forms and feedback component. 82DASH campaigns can include survey-style questions, multiple choice, text responses, NPS, as part of a broader submission flow. If a merchant wants to collect both customer feedback and visual content in one campaign, that is possible in 82DASH.

The differences from Fairing are significant. Where Fairing is built around a single post-checkout touchpoint, 82DASH campaigns can run across multiple moments in the customer journey. Where Fairing captures data for analytics, 82DASH campaigns produce content, photos, videos, testimonials, that goes into a rights-cleared library for use in ads and email.

The reward layer is also different. 82DASH issues digital wallet passes (Apple Wallet and Google Wallet) as rewards for campaign completion. Customers receive the pass on their phone, and the brand can send push notifications to all pass holders. This creates an ongoing communication channel, not just a one-time data capture.

For merchants whose primary Fairing use case is attribution surveys ("how did you hear about us?"), 82DASH is not a direct replacement, its form functionality is broader than a single attribution question. For merchants who want to extend beyond surveys into content collection and customer rewards, 82DASH handles the parts that Fairing does not.

Install 82DASH on the Shopify App Store

Isabelle Simon - Communications Lead - 82DASH

Frequently Asked Questions

Is Fairing only for Shopify?

Fairing is primarily designed for Shopify and is most commonly used on Shopify stores. It does have integrations with other platforms, but its app ecosystem and feature set are most complete on Shopify.

What does Fairing's post-purchase survey actually show?

The survey appears on the order confirmation page immediately after a customer completes checkout. It typically shows one to three questions, and Fairing's research suggests the completion rate is highest when the survey is short and appears in that high-attention post-checkout moment.

Can I collect photos from customers using Fairing?

No. Fairing is a survey and data collection tool. It does not support photo or video submissions. For visual content collection, you need a dedicated content platform.

What is the difference between a post-purchase survey and a content collection campaign?

A post-purchase survey captures data: how the customer found you, their satisfaction level, their likelihood to recommend. A content collection campaign captures media: photos, videos, and testimonials that the brand can use in marketing. Both typically run in the post-purchase window, but they serve different purposes and produce different outputs.

Do I need to choose between survey data and customer content, or can I do both?

Both is feasible. The most common approach is to use Fairing for post-purchase attribution surveys (fired on the confirmation page) and a content collection platform for photos and video submissions (fired a few days later, after the product has arrived). The two tools cover different moments and different data types.