Customer Engagement
Team Building Scavenger Hunt: Photo Challenges That Work for Real Teams
Thirty prompts, the rules that stop it dragging, versions for remote and hybrid teams, and the part that decides whether anyone remembers it next quarter.
Customer Engagement
Post-purchase and post-visit engagement strategies for ecommerce and hospitality brands. How to keep customers active between purchases, reward the second order, and build a direct channel that doesn't depend on social algorithms or email open rates.
cgc
Photo Challenge Ideas for Brands: 40 Prompts by Business Type
Most photo challenge prompts are written for the brand, not the customer. Forty that work, grouped by business type, with four venue campaigns set out in full.
lightspeed
Lightspeed UGC: How to Collect Customer Content and Insights In Store
A shop has the customer standing in front of it holding the product, at the moment they are most pleased. Almost nobody captures it. Here is how Lightspeed Retail stores collect content and insight at the till.
cgc
Pay Your Customers, Not Creators: The Alternative to Influencer Marketing
The creator economy is worth $250 billion and its returns are flattening. A second model is forming alongside it: pay the customers who already bought. Here is how the approaches differ and which fits what.
apple-wallet
Superfan Wallet Passes: How to Build a Direct Channel to Your Best Customers
Your best customers are identifiable in the data but unreachable in practice. A superfan wallet pass gives them a card in their pocket and gives you a direct channel nobody else controls.
apple-wallet
Wallet Pass Push Notifications: The Marketing Channel Brands Are Ignoring
Wallet pass notifications reach customers on the lock screen without an app install or email deliverability problem. Here is how the channel works, what it is good for, and how to build a programme without losing your audience.
Content Marketing
Shopify Content Marketing in 2026: The Strategy That Doesn't Depend on Ads
Shopify content marketing doesn't have to mean producing everything yourself. Here's how to build a strategy around customer content that compounds over time.
shopify
Fairing Alternative for Shopify: When You Need More Than Post-Purchase Surveys
Fairing answers where a customer came from. It will never produce a photograph. If you have the attribution answer and still have nothing to market with, that is a different problem and a different tool.
events
Event Content Capture: How to Build a Content Library from Every Event You Run
Events produce great content moments. Here's how to build a capture system that turns every event into a library of rights-cleared customer content, before, during, and after.
loyalty
How to Increase Repeat Purchases on Shopify
The economics of most Shopify stores depend on what happens after the first order. Here is what the post-purchase window offers, which channels drive repeat purchases, and how loyalty and content collection work as retention mechanics.
apple-wallet
How to Add Apple Wallet Loyalty to Your Shopify Store
Apple Wallet loyalty cards install in one tap, require no app download, and reach almost every cardholder with push notifications. Here is how to connect them to your Shopify store.
apple-wallet
How to Send Push Notifications to Shopify Customers Without an App
Email open rates for Shopify brands sit at around 20%. Wallet pass push notifications reach approximately 99% of cardholders - no app download required. Here is how to set them up.