ugc
How to Automate UGC Collection on Shopify
Asking customers for content once, manually, is a campaign. A flow that runs on every order cohort, at the right moment, with automatic reward delivery is a content library. Here is how to build one.
Customer Engagement
Post-purchase and post-visit engagement strategies for ecommerce and hospitality brands. How to keep customers active between purchases, reward the second order, and build a direct channel that doesn't depend on social algorithms or email open rates.
apple-wallet
How to Turn a Form Into an Apple or Google Wallet Pass
A customer fills in your form and a branded card lands in their wallet seconds later. What happens in between, which reward to attach, and the two decisions that determine whether anyone completes it.
shopify
Shopify Customer Rewards: Points vs Content - Which Drives More Value?
Points vs content rewards: one generates retention, the other generates retention plus marketing assets plus customer insights. Here's the breakdown.
Customer Engagement
Reward by Selection: How to Run a Customer Photo Contest on Shopify
Run a customer photo contest with reward-by-selection. Pick winners, keep all content rights-cleared, build community, and drive repeat submissions.
push notifications
Why Your Lead Gen Forms Should Deliver a Digital Wallet Card - Not Just a Thank You Page
A wallet card delivered at form submit stays on their phone, opens a push channel, and keeps your brand present. Here's how.
Customer Engagement
The Incentivised Feedback Loop: How Smart Brands Turn Every Customer Into a Contributor
Smart brands are turning customer feedback into a competitive advantage. Here's how to build an incentivised feedback loop that drives retention and real insight.
ugc
How to Reward Customers for Photos, Videos, and Feedback Without a Loyalty App
Loyalty apps are dead. Here's how to reward customers for photos, videos, and feedback without forcing them to download anything - and build a library of authentic content that converts 74% higher than stock photography.
shopify
Apple Wallet Rewards for Shopify: Beyond Points and Loyalty
Apple Wallet rewards go beyond loyalty. Reward customers for content, insights, and engagement - with rights clearance built in and Wallet delivery on one platform.
Customer Reviews
Why Incentivising Reviews Is Not the Same as Buying Them
Incentivising a review means rewarding participation. Buying a review means paying for a specific outcome. Here's why the distinction matters - and how to do it right.
hospitality
NPS for Hospitality: How to Collect and Act on Guest Feedback in Real Time
NPS only works if it's collected in real time. Here's how hospitality businesses get instant guest signal - and actually act on it.
ugc
Why Offline Businesses Are Sitting on a Goldmine of Customer Content (And Don't Know It)
79% of customers who take photos never share publicly. Here's how offline businesses capture that content before it disappears.
push notifications
The Push Notification Playbook: How to Re-Engage Customers After Their First Visit
Wallet pass notifications achieve 90% open rates. Here's the playbook for re-engaging customers between visits and turning first visits into regulars.