wallet-passes
How to Use Wallet Passes for Influencers and Brand Ambassadors
Email and DMs don't scale for ambassador programmes. Here's how wallet passes keep ambassadors engaged, informed, and contributing content.
cgc
Customer-generated content (CGC) is content submitted directly to a brand - not posted publicly to a social feed. 82DASH CGC guides cover collection mechanics, rights clearance at submission, and how to deploy CGC across paid ads, email, product pages, and print. CGC reaches the customers that UGC tools never see.
reviews
How to Get More Product Reviews on Shopify
Most Shopify stores collect reviews from 3-5% of customers at best - not because customers are unhappy, but because the ask is timed wrong, formatted badly, or offers no real reason to respond. Here's how to fix all three.
cgc
How to Use Customer Photos in Meta Ads (Without Getting in Trouble)
Using customer photos in Meta ads without rights clearance is a legal risk. Here's what proper consent for paid social actually requires.
cgc
How to Collect Customer Feedback Without Being Annoying
The brands collecting the most useful feedback aren't sending more requests - they're sending fewer, better-timed ones. Here's the framework: when to ask, what to ask for, and how to reward the response.
ugc
How to Measure UGC ROI for Ads
A practical framework for measuring UGC ROI in paid ads - what to track, how to calculate CTR lift, CAC reduction and CPM impact, and why most brands get it wrong.
cgc
How to Get Customers to Share Photos and Videos of Your Product
Most brands want more customer photos and videos but have no system to get them. Here is how to build a repeatable flow of customer content that actually scales.
cgc
AI-Generated UGC vs Real Customer Content: The ROI Comparison
AI-generated UGC is cheaper to produce, but how does it compare on ROI? A breakdown of CTR, conversion rate and customer acquisition cost versus real customer content.
cgc
The Customer Content Shift Every Brand Needs to Understand
The influencer model is losing trust. Here's why customer-generated content outperforms paid creators - and how to build a CGC programme.
shopify
How to Use Customer Content Across Your Shopify Store
Customer photos and videos can work across six channels - but most merchants only use one. Here's the full deployment guide, with rights requirements for each.
shopify
How Customer Content Reduces CAC on Shopify 2026
Customer content doesn't just make ads look better. It attacks CAC from three angles at once - creative cost, auction efficiency, and on-site conversion.
ugc
AI UGC vs Real Customer Content: The ROI Comparison
AI-generated UGC is fast and cheap. Real customer content converts better. Here's the data on trust, performance, and ROI - and when each one wins.
shopify
Video Reviews for Ecommerce: How to Collect Them 2026
Video reviews convert at up to 80% higher rates than text. Here's how ecommerce brands build a collection system that actually gets customers to submit them.