cgc
Customer Content vs Studio Shoots: The Real Cost and ROI Comparison
Studio photography costs $25 to $250 per image before hidden costs. Customer content costs a reward. Here is where each one actually performs and how to split the budget.
Latest
cgc
Pay Your Customers, Not Creators: The Alternative to Influencer Marketing
The creator economy is worth $250 billion and its returns are flattening. A second model is forming alongside it: pay the customers who already bought. Here is how the approaches differ and which fits what.
apple-wallet
Superfan Wallet Passes: How to Build a Direct Channel to Your Best Customers
Your best customers are identifiable in the data but unreachable in practice. A superfan wallet pass gives them a card in their pocket and gives you a direct channel nobody else controls.
apple-wallet
Wallet Pass Push Notifications: The Marketing Channel Brands Are Ignoring
Wallet pass notifications reach customers on the lock screen without an app install or email deliverability problem. Here is how the channel works, what it is good for, and how to build a programme without losing your audience.
restaurants
Restaurant Loyalty Platforms with Apple and Google Wallet Integration: Compared
Loyalty apps see 10 to 20% adoption, paper punch cards go unredeemed, and wallet passes skip the download entirely. Here is how to compare restaurant loyalty platforms with wallet integration.
shopify
How to Run a UGC Campaign for a New Shopify Store
Most UGC advice assumes you already have customers. Here is how to run a content campaign with 60 orders, and why small stores get higher contribution rates than large ones.
Content Marketing
Shopify Content Marketing in 2026: The Strategy That Doesn't Depend on Ads
Shopify content marketing doesn't have to mean producing everything yourself. Here's how to build a strategy around customer content that compounds over time.
shopify
Yotpo Alternatives for Shopify in 2026: Which Part Are You Actually Leaving?
Yotpo is four products sold as one. Most alternatives replace the review part. Which of the four you are actually leaving for decides what you should buy instead.
apple-wallet
Wallet Pass SaaS: How Brands Issue Apple Wallet and Google Wallet Passes Without Building an App
You don't need a development team to issue Apple Wallet and Google Wallet passes. Here's what wallet pass SaaS platforms actually do, and how to choose the right one.
shopify
Fairing Alternative for Shopify: When You Need More Than Post-Purchase Surveys
Fairing answers where a customer came from. It will never produce a photograph. If you have the attribution answer and still have nothing to market with, that is a different problem and a different tool.
events
Event Content Capture: How to Build a Content Library from Every Event You Run
Events produce great content moments. Here's how to build a capture system that turns every event into a library of rights-cleared customer content, before, during, and after.
loyalty
How to Increase Repeat Purchases on Shopify
The economics of most Shopify stores depend on what happens after the first order. Here is what the post-purchase window offers, which channels drive repeat purchases, and how loyalty and content collection work as retention mechanics.