ugc
How to Combine Feedback Forms and Content Collection in One Customer Flow
Most businesses send 3-5 separate post-visit requests. Each one gets a lower response. Here's how to combine feedback and content collection into one rewarded flow.
ugc
User-generated content (UGC) strategy for ecommerce and hospitality brands. How to collect it, clear rights, and use it in paid ads, on product pages, and in email - without the legal risk of repurposing social posts you don't own. Includes the distinction between UGC and CGC and why it matters.
hotels
How to Turn Hotel Guests Into Brand Advocates (Without Asking Them to Post on Social Media)
Only 28% of guests post publicly. The other 72% will submit privately - if you ask the right way. Here's how to build a hotel advocacy loop that actually works.
events
Apple Wallet Passes for Events: Collect Content and Build Loyalty in One Tap
One tap at your next event can capture guest content, clear rights, and open a push notification channel that stays active long after they leave.
events
Event Venue Marketing: How to Collect Content from Every Wedding, Conference, and Party
Every wedding, conference, and party in your venue generates hundreds of photos. Almost none of them make it back to you. Here's how to change that.
Customer Reviews
Why Video Testimonials Beat Written Reviews (And How to Collect Them)
Video testimonials generate 2.7x more purchase decisions than written reviews. Here's why - and how to start collecting them at the right moment.
hospitality
Beyond Yelp and TripAdvisor: How Hospitality Brands Can Own Their Customer Content
78% of hotel reviews live on platforms you don't own. Here's how hospitality brands can capture that content directly - and use it on their own terms.
hospitality
Spa & Wellness Customer Content: How to Get Authentic Testimonials That Actually Convert
78% of people check reviews before booking a spa. The best testimonial you'll ever get is walking out your door right now. Here's how to capture it.
Customer Engagement
How to Collect Customer Feedback Without Annoying Anyone
70% of people abandon surveys before finishing them. Here's how to collect honest customer feedback without the fatigue, the low response rates, or the awkward asks.
hospitality
Why Your Bar or Nightclub Needs a Customer Content Strategy (Not Just an Instagram Page)
Hundreds of photos and videos are taken inside your venue every weekend. Almost none of them reach you. Here's how to change that.
ugc
How to Use Apple & Google Wallet Passes to Collect Customer Content After Every Visit
70% of first-time diners never return. A wallet pass gives you the content, the loyalty loop, and a direct channel to reach them - all from one QR code.
hotels
Hotel Guest Content: How to Turn Every Stay Into Authentic Marketing
The most powerful marketing asset your hotel produces walks out the door every morning. Here's how to capture it before it disappears.
restaurants
How Restaurants Can Collect Real Customer Content (Without Being Awkward)
Your customers are photographing their food, filming the cocktails, capturing the vibe - and sending none of it to you. Here's how to change that.