Best Wallet Pass Platforms for Business 2026: Compared
JeriCommerce for loyalty, 82DASH for content, PassKit for developers. Here's an honest comparison of wallet pass platforms so you pick the right one.
Digital wallet passes have quietly become one of the most underused tools in small business marketing. No app to download, no friction at the point of delivery, and they live on the customer's lock screen. If you're trying to work out which platform is worth your time - or your money - this guide lays out the main options honestly.
There are two distinct things you can do with a wallet pass: reward purchases (loyalty and points) or reward content submissions (photos, videos, reviews). Most platforms do one or the other. A few are pure infrastructure that let you build your own logic. Knowing which category you're shopping in saves a lot of time.
"Reach customers without building an app"
What wallet passes actually are (and why adoption is so much higher than apps)
A wallet pass is a digital card stored inside Apple Wallet or Google Wallet - the same apps people already use for boarding passes and payment cards. When you issue a pass to a customer, they tap a button, add it in two seconds, and it's done.
Compare that to a branded loyalty app: App Store listing, 80MB download, account creation, push notification permissions. Most customers don't bother. Wallet passes sidestep the whole problem.
Key things passes can do:
- Show on the lock screen (with push notifications on platforms that support them)
- Update dynamically - no reprinting, no reissuing
- Include barcodes, QR codes, or NFC triggers
- Display loyalty points, reward balances, or personalised content
- Trigger location-based alerts near your store
Apple's developer documentation and Google's Wallet API both support all of these. The question is which platform handles the business logic on top.
The loyalty use case: rewarding purchases
If you want to run a points programme - buy 5, get 1 free; spend $100, earn $10 back; that sort of thing - there are some solid platforms built exactly for this.
JeriCommerce is probably the most well-known Shopify-native option. It's well-documented, integrates cleanly with Shopify, and the JeriCommerce Shopify app is designed for merchants who want a wallet pass loyalty card without building anything custom. The points logic is handled for you. Good choice if loyalty points are the core mechanic.
Toki positions itself around loyalty and rewards for hospitality and retail, with a clean UI and a reasonable onboarding experience. If you're in food, drink, or hospitality, Toki is worth looking at alongside JeriCommerce.
Novel takes a similar direction - loyalty-first, with wallet passes as the delivery mechanism. Worth evaluating if you want a more boutique feel to the programme.
These platforms are genuinely good at what they do. The consideration is whether a points programme is actually what your customers want, or whether you're rewarding the behaviour you care about most.
The content collection use case: rewarding submissions
This is a different job entirely. Instead of rewarding a customer for spending money, you're rewarding them for sending you something useful - a photo of your product in the wild, a short video, a review, or completed feedback.
The pass is the reward, not the mechanic. Customer submits content, rights are cleared at the point of upload, and they receive a digital reward straight to their Apple or Google Wallet.
82DASH is built for exactly this. It connects to your Shopify store, presents a branded submission page, and handles rights clearance automatically when the customer uploads. The reward - a discount, a free product, a loyalty threshold credit - is delivered as a wallet pass. No email coupon, no third-party link. It lands in the customer's phone.
The growth plan is $82/month and covers 400 image submissions and 200 video submissions per month, all rights-cleared at upload. Push notifications are available on Growth and Pro tiers. It also integrates with Shopify POS, Lightspeed, Square, and SumUp for in-store collection. The 82DASH Shopify app is the place to start.
The core distinction from loyalty platforms: you're not rewarding repeat purchases, you're rewarding contribution. These are different customer behaviours and different marketing outcomes. Content you can actually use in paid social and organic channels versus points that drive another transaction.
General-purpose pass builders: infrastructure without the campaign logic
If you have a developer or you're comfortable with APIs, there's a third category worth knowing about.
PassKit offers a flexible pass creation and management API with good documentation. It's not turnkey - you'll be building the campaign logic yourself - but if you want full control over the pass design, delivery, and update triggers, it's a solid foundation. PassKit also appears in the loyalty space under different product lines, so check which product you're actually evaluating.
WalletKit is similar - a clean API for building and managing wallet passes across Apple and Google. Well-regarded among developers for its simplicity. Good option if you have technical resource and want to build something bespoke.
PassSlot handles pass delivery and management. Less full-featured than PassKit in terms of campaign logic, but straightforward for basic pass creation and distribution.
All three are infrastructure tools. They're excellent at what they do - but you'll be responsible for connecting them to your loyalty logic, your Shopify store, your CRM, and your reward triggers. Worth it if you have the resource. Overkill for most small businesses.
How to choose: it depends what you want the pass to do
Here's the honest framing:
If you want to reward purchase frequency - run a points programme, issue a loyalty card, give customers a reason to come back - look at JeriCommerce or Toki. They're built for it and the integrations are solid.
If you want to collect content - photos, videos, feedback - and reward people for contributing, look at 82DASH. The rights clearance piece matters if you're planning to use the content in ads.
If you have development resource and a specific use case that doesn't fit either category, PassKit or WalletKit give you the building blocks.
If you're not sure yet, start with what your current marketing actually needs. If you're running Meta ads and you don't have enough rights-cleared customer photos, that's a content collection problem. If your repeat purchase rate is low and you have no loyalty mechanism, that's a points problem. Different tools.
Platform comparison
| Platform | Best for | Shopify native | Pass delivery | Developer-first |
|---|---|---|---|---|
| JeriCommerce | Points loyalty | Yes | Yes | No |
| Toki | Hospitality loyalty | Partial | Yes | No |
| Novel | Branded loyalty | Partial | Yes | No |
| PassKit | Custom pass builds | Via API | Yes | Yes |
| WalletKit | API pass management | Via API | Yes | Yes |
| PassSlot | Pass delivery | Via API | Yes | Yes |
| 82DASH | Content collection + rewards | Yes | Yes | No |
Push notifications: available on JeriCommerce, 82DASH (Growth and Pro tiers), and PassKit depending on configuration. Check each platform's documentation for the specifics.
A note on rights clearance
This is worth its own mention because it catches a lot of people out.
If a customer sends you a photo and you post it in an ad, you need proof of rights clearance. Not a screenshot of their Instagram comment. Not a DM. A documented, time-stamped permission that covers the specific use case.
Most loyalty and pass platforms don't touch this. They're not in the content collection business. If you're using 82DASH to collect content, rights clearance happens at upload - the customer explicitly agrees to usage rights before their submission goes through. That's what makes the content usable in paid social without legal exposure.
If you're collecting content through any other mechanism and planning to use it commercially, it's worth reading how rights clearance actually works for Shopify stores before you commit to a workflow.
Isabelle Simon - Communications Lead - 82DASH
Frequently asked questions
Do wallet passes work on both iPhone and Android?
Yes. Apple Wallet works on iPhone, and Google Wallet works on Android. Most platforms in this comparison support both. Always confirm with the specific platform - some older integrations defaulted to Apple-only, but in 2026 dual support is standard.
Do customers need to download an app to use a wallet pass?
No - that's the main advantage. Apple Wallet and Google Wallet come pre-installed on most devices. Customers tap to add the pass in a couple of seconds. There's no separate app to download or account to create.
Can I use wallet passes with Shopify?
Yes. JeriCommerce and 82DASH are both available on the Shopify App Store and integrate directly with your store. PassKit and WalletKit can be connected via API if you have development resource.
What's the difference between a loyalty pass and a reward pass?
A loyalty pass tracks a customer's spending or visit history and unlocks rewards when they hit a threshold. A reward pass is issued in exchange for a specific action - most commonly a content submission in the case of 82DASH. Both live in Apple or Google Wallet, but the trigger and the business logic behind them are different.
Are wallet passes GDPR compliant?
The pass itself is just a digital card, but the data associated with it - customer name, email, purchase history - falls under standard data protection rules. Each platform will have its own data processing agreement. If you're operating in the EU or UK, check the platform's DPA before signing up.
