Video reviews convert better than text on product pages and outperform studio creative in paid ads - but most brands collect almost none of them. Here's how to write the brief, build the submission flow, and get consistent video from real customers.
Most Shopify brands treat customer content as a bonus. The ones building durable advantages treat it as a systematic pipeline - collecting, clearing, and deploying photos, videos, reviews, and feedback across every stage of the funnel. Here's how to build it.
Email and DMs don't scale for ambassador programmes. Here's how wallet passes keep ambassadors engaged, informed, and contributing content.
Most Shopify stores collect reviews from 3-5% of customers at best - not because customers are unhappy, but because the ask is timed wrong, formatted badly, or offers no real reason to respond. Here's how to fix all three.
Apple Passbook is now Apple Wallet. Here's how Apple and Google Wallet compare for businesses - and why you need to support both.
Using customer photos in Meta ads without rights clearance is a legal risk. Here's what proper consent for paid social actually requires.
The brands collecting the most useful feedback aren't sending more requests - they're sending fewer, better-timed ones. Here's the framework: when to ask, what to ask for, and how to reward the response.
A practical framework for measuring UGC ROI in paid ads - what to track, how to calculate CTR lift, CAC reduction and CPM impact, and why most brands get it wrong.
A complete guide to wallet pass marketing for retail - how Apple Wallet and Google Wallet passes drive loyalty, push notifications and engagement, with key use cases.
Most brands want more customer photos and videos but have no system to get them. Here is how to build a repeatable flow of customer content that actually scales.
AI-generated UGC is cheaper to produce, but how does it compare on ROI? A breakdown of CTR, conversion rate and customer acquisition cost versus real customer content.
The influencer model is losing trust. Here's why customer-generated content outperforms paid creators - and how to build a CGC programme.