shopify marketing strategy

AI UGC Falls Flat When Trust Matters: Why Real Customers Are the Future of Authentic Marketing

AI UGC looks polished, but when trust is the real conversion barrier, only real customers cut through. This article explores why authentic customer voices outperform influencers and synthetic content, and how brands can turn everyday buyers into their most powerful marketing channel.

82DASH

When to Ask for Customer Content on Shopify (and Get More Submissions)

Learn the best times to ask Shopify customers for photos, videos, and reviews - from post-purchase to packaging - and why real customer content is more valuable than ever in an age of AI and scripted UGC.

customer-generated content

Video Reviews for Ecommerce: Build Social Proof With Real Customers

In today’s ecommerce landscape, trust is everything. This guide unpacks how to collect authentic video reviews from real customers—boosting conversions, building credibility, and turning testimonials into your most powerful marketing asset.

Content Collection

How to Turn Shopify Customers Into Your Most Powerful Marketing Channel

Real customers are your best content creators. Learn how to collect, reward, and reuse their content across your Shopify store to boost trust, drive conversions, and outperform traditional ads — with tools, case studies, and clear steps.