UGC Marketing for Lightspeed POS Users: Turn Customer Content Into Sales

In today’s retail landscape, authenticity sells faster than advertising.

For brands using Lightspeed POS, every customer interaction - from checkout to loyalty enrolment - can become a moment worth sharing.

By turning real customer experiences into content, you can build stronger trust, attract new buyers, and create marketing that feels genuinely human.

Why UGC Marketing Increases Conversions
for Lightspeed POS Users

Every transaction in Lightspeed POS is more than a sale
- it’s a potential piece of content.

User-generated content (UGC) has become the most trusted and effective marketing format. Four in five customers trust peer recommendations more than advertising, and brands using UGC consistently see higher engagement and conversion rates.

For cafés, retailers, and hospitality businesses, collecting real customer photos and videos turns everyday purchases into lasting social proof.

• 161% higher conversion rates (Saleslion, 2023)
• 2.6× more trust vs branded content (Wyzowl, 2024)
• 2.4× higher engagement with instant rewards (Flocker, 2024)

Authenticity drives trust - and trust drives sales.

How to Collect UGC with Lightspeed POS

1. Share a Content Request In-Store and In Person

The best content often comes from simple, face-to-face moments. Encourage customers to share photos or short videos while they’re already enjoying your product or experience.

Use your Lightspeed POS touchpoints - receipts, table cards, menus, or checkout displays - to prompt participation naturally. A friendly verbal ask or a small printed QR code can be enough to spark engagement.

Examples:
• Add a QR code to your counter or receipt: “Share your favourite coffee moment for 30% off your next one.”

• Ask social media followers to participate and support with a QR code

• Display a small sign near your till or menu board inviting customers to participate in a content request and scan a QR code

With 82DASH, each upload can be rewarded instantly with a Lightspeed promo code or voucher, making it easy to thank customers on the spot while collecting genuine, rights-cleared content.

2.Make It Effortless for Customers

UGC only works if it’s simple.
82DASH gives customers a branded upload page - no apps, logins, or friction.

Workflow:
1. QR code on receipt or display screen or card or sign
2. Customer uploads a photo or video
3. Instant digital wallet reward via Apple or Google Wallet

3.Reward Customers Instantly

“Immediate rewards will bring higher engagement among consumers.”
(Gratifii, 2024)

With Lightspeed POS + 82DASH, you can automatically issue wallet passes the moment content is approved - no manual steps required.

• Seamless integration
• Automatic consent tracking
• Instant engagement

4.Repurpose Content Everywhere – Safely

82DASH automates rights clearance so that every uploaded photo or video includes digital consent, usage rights, and withdrawal options.

Use your customer content:
• On in-store screens and digital menus
• Across social channels, websites and newsletters
• Within Lightspeed eCom product galleries

No legal grey zones, no manual approvals.

Measuring UGC Impact with POS Data

Lightspeed POS already holds the data you need to measure success.

Track the metrics that matter:
• Conversion lift on UGC-featured products
• Average spend increase from contributors
• Repeat-purchase rates from UGC participants

This closes the loop - showing exactly how authentic customer content drives measurable revenue.

Lightspeed POS UGC Success Stories:
Real Results from Cafés and Retailers

Across cafés, restaurants, and retail environments, businesses using Lightspeed POS and 82DASH are turning everyday customer interactions into powerful marketing content.

Brands that invite customers to share authentic photos or short videos at key touchpoints - whether in-store, on receipts, or through loyalty follow-ups - consistently see:

+ A visible increase in repeat visits and community engagement

+ Stronger conversion rates on products and menu items featuring customer content

+ Higher participation when rewards are instant and personalised

+ More organic reach through genuine customer sharing, without influencer spend

From local coffee shops to boutique fashion stores, the results show the same pattern: when real customers create the content, trust follows - and so do sales.

82DASH FAQs

Is 82DASH free for Lightspeed POS users?
The 82DASH integration with Lightspeed POS is free to use. Standard 82DASH plans still apply.

Where can a Lightspeed POS user share a content request?
You can share a content request anywhere your customers interact with your business - in-store displays, at the counter, on receipts, menus, loyalty emails, or even on your social channels. QR codes or short URLs make it simple to capture authentic content at any stage of the customer journey.

Where can we use the collected content?
Approved customer photos and videos can be used across your marketing channels - on your website, in social posts, email campaigns, digital menus, or printed material. Each upload comes with rights clearance, so you can safely repurpose it wherever you promote your brand.

Is this content different from paid UGC?
Yes. Paid UGC usually involves influencers or actors creating content for a fee. Content collected through 82DASH is genuine material from your real customers, captured with consent and rewarded through vouchers or promo codes. It’s more authentic and builds lasting trust.

Can the voucher be used instantly?
Yes. You can choose how and when to issue rewards. With 82DASH, customers can receive promo codes or Lightspeed vouchers instantly after uploading qualifying content, or you can use Reward by Selection mode – where you review submissions first and only approve the content you want to reward. Both options give you full control over timing and quality.

Conclusion

Your POS isn’t just a checkout - it’s your most powerful marketing engine.

With Lightspeed POS + 82DASH, every sale becomes a piece of authentic, compliant content that builds trust, drives sales, and strengthens community.

No influencers. No scripts. No AI.
Just real customers, real moments, and real results.

Ready to turn your Lightspeed POS into a UGC engine?

Isabelle Simon - Communications Lead - 82DASH